L'Officiel
June/July 2013 cover
CategoriesFashion
FrequencyMonthly
Publisher
  • Éditions Edouard Max Brunhes (1921-1984)
  • Éditions Jalou (1984-2022)
  • AMTD Idea (2022–present)[1]
Total circulation
(2017)		645,135[2]
FounderAmédée-Martin Brunhes
Founded20 July 1921 (1921-07-20)
CountryFrance
Based inParis
LanguageFrench
Websitelofficiel.com
ISSN0030-0403

L'Officiel,[lower-alpha 1] full name L'Officiel de la couture et de la mode de Paris (stylised in all caps), is a French monthly fashion magazine. It has been published in Paris since 1921 and targets upper-income, educated women aged from 25 to 49.[3] A men's edition called L'Officiel Hommes is also published,[4] as are many foreign editions of the magazine.[3] In 2022, it was acquired by AMTD, a Hong Kong-based company.[1]

History

L'Officiel was first published in 1921.[4][5] It was the official publication of the Chambre Syndicale de la Couture Parisienne, a trade body representing all Paris couturiers,[6]: 83  and took over the role of Les Elégances Parisiennes, a joint publication of a group of about twenty-five couturiers which became defunct in 1922.[7]: 56  When launched in 1921, L'Officiel was originally a professional trade magazine, directed principally at international buyers of high fashion, both corporate and individual, and at those working in the fashion industry.[6]: 83 

Georges Jalou joined the magazine as artistic director in 1932.[4] Within a short time, the magazine had helped to start the careers of designers such as Pierre Balmain, Cristóbal Balenciaga, Christian Dior, and Yves St. Laurent, and came to be known as "the Bible of fashion and of high society".[4][8] Jalou became general director of the publication, and later purchased the magazine.[4]

L'Officiel Hommes was first launched in 1976 as a male alternative to L'Officiel, but in 1998 due to publishing rights, it was rebranded to L'Optimum. However, in 2005, the publishing rights to the name were acquired again and L'Officiel Hommes was relaunched (L'Optimum still operated as a separate publication).[9]

Georges Jalou transferred the magazine to his three children in 1986: Laurent Jalou became the president of Éditions Jalou, Marie-José Susskind-Jalou directed its editorial content, and Maxime Jalou was responsible for publication.[4] After the death of Laurent Jalou in 2003, his daughter Marie-José Susskind-Jalou became president of the company, and restructured the content of the magazine to target a younger market than in its early years.[4]

For the October issue in 2013 Karl Lagerfeld shot the cover photo and editorial, which featured the cast of Opium a film about the life of Jean Patou.[10]

The cryptocurrency Taste Token was launched in 2018 the venture was headed by Benjamin Eymère L'Officiel CEO and was developed to compensate readers for their time on the website and for brands to figure out what readers like.[11]

In January 2021, a group of freelancers working for the magazine took legal action in France, claiming that they had not been paid.[12][13][14]

For its 100th anniversary in 2021, L'Officiel opened its archive for academic study to students at the Parsons Paris.[15] They also launched L'Officiel House of Dreams a website set up as a virtual museum documenting the magazines history.[16]

In April 2022, AMTD International (now AMTD IDEA Group) a Hong Kong based subsidiary of the AMTD Group acquired L'Officiel Inc. SAS and Éditions Jalou. With the purchase, AMTD announced that it intended to expand and establish L'Officiel's presence in Hong Kong, Macau, Hungary, the Czech Republic, Switzerland and the Netherlands.[1][17] Later in the year it was also announced that they intended to launch editions in Canada, Japan, Australia and the United Kingdom within two years.[18]

At the World Economic Forum in January 2023, the L'Officiel Coffee pop up was launched in Davos, and AMTD announced plans to expand the store to different cities worldwide throughout 2023.[19]

L'Officiel Singapore and L'Officiel Malaysia were relaunched in March 2023, now directly owned and managed and no longer under a franchising ownership model.[20] In August 2023, L'Officiel Philippines was brought under direct ownership also.[21]

Editions

The magazine has over 30 different international editions.[22] Other titles published by the group include L'Officiel Hommes and L'Officiel Art (launched in 2012). Other titles of the magazine that are no longer published include L'Officiel 1000 Modèles (from 1996–2019),[23] L'Officiel Chirugie Esthétique (launched in 1996),[24] L'Officiel Voyage (2005–2019), L'Officiel Business (2007),[25] L'Officiel New Talents (2012),[26] L'Officiel Shopping/L'Officiel Paris Guide (launched in 2012),[27] L'Officiel 1000 Modèles Design, L'Officiel 1000 Modèles Joaillerie, L'Officiel Beauté and L'Officiel Intérieur.[28][29] The 1000 Modèles issues were usually published seasonally.

The magazines first supplement was launched in the 1920s and known as L'Industrie Française du Vêtement Féminine.[30] Other once published supplements include L'Officiel Enfants and L'Officiel Style et Tendances.[31]

L'Officiel editions in Brazil, Italy and Arabia all had original print runs in the 1970s, these editions were closed down but later relaunched.[30]

时装 L'Officiel China

In 1980 时装 (Fashion) was founded and by the mid-1980s had almost reached a circulation of 300,000.[32] From late 2003 the magazine was rebranded to 时装 L'Officiel after an agreement was made with Éditions Jalou with this the magazine became distributed in Mainland China, Hong Kong and Macau.[33][34] As of 2021 L'Officiel China had a circulation of 839,000.[35]

L'Officiel Italia

L'Officiel Italia originally had a short run in the 1970s and 1990s.[36] In 2009 L'Officiel Hommes launched an Italian edition and in September 2012 L'Officiel Italia was relaunched with Carlo Mazzoni as Editor-in-Chief.[37][38]

L'Officiel USA

L'Officiel USA was originally launched in 1976 as one of the first international editions of the magazine, but was later shuttered in 1980.[39] In 2017 L'Officiel USA launched online headed by Joseph Akel with funding from Global Emerging Markets, with the first print edition in February 2018.[12] The Magazine is based in New York City.[40] In December 2021, the City of New York brought an action against L'Officiel USA Inc. under the Freelance Isn't Free Act, claiming that the magazine had failed to pay freelance contributors.[41][42][43] A settlement was reached in July 2023 with L'Officiel agreeing to pay 41 freelancers $275,000 USD.[44]

Editors

Operating
Country/Area Circulation Dates Editor-in-Chief Start year End year Ref.
France (L'Officiel Paris) 1921–present Dominique Gaffory 1921 ? [45][46][47][48][49][50][51][52][53][54]
Yves-Georges Prade 1924 ?
Andrée Castanié
Georges Jalou 1947 1988
Marie-José Susskind-Jalou 1988 2003
Cécile Sepulchre 2002 2007
Caroline Bongrand 2007 2010
Daphné Hézard 2010 2014
Frédérique Dedet 2014 2016
Marie-José Susskind-Jalou 2016 2016
Adrienne Ribes 2016 2021
United States (L'Officiel USA) 1976–1980 Dorothy Coleman Seeman 1976 ? [30][55][56][57][58][39][59]
Himilce Novas ? 1980
2018–present Joseph Akel 2018 2019
Peter Davis 2019 2020
Caroline Grosso 2022 present
Italy (L'Officiel Italia) 1991–1992 Giancarlo Albano 1991 1992 [37][60][61][62]
2012–present Carlo Mazzoni 2012 2014
Gianluca Cantaro 2014 2019
Giampietro Baudo 2019 present
Turkey (L'Officiel Türkiye) 2000–2005 ? ? ? [63][64][65]
2012–present Gülen Yelmen 2013 2015
Debora Zakuto 2016 2020
Inan Kirdemir 2020 present
South Korea (L'Officiel Korea) 2001–2002 ? ? ? [66][67][68]
2019–present Woo Lee Kyung (우이경) 2019 present
Ukraine (L'Officiel UA) 2001–present Iryna Danylevska (Ірина Данилевська) 2001 2004 [69][70]
Natalia Radovynska 2004 2008
Ana Varava (Ане Вараве) 2008 2017
Ulyana Boyko (Ульяна Бойко) 2017 present
China (时装 L'Officiel China) 2003–present Zhou Changqing 2003 ? [30][71][34][72]
Cheng Min ? ?
Zhang Jing (张晶) 2017 present
Brazil (L'Officiel Brasil) 2006–2012 Silvana Holzmeister 2006 2009 [73][74]
2012–present Erika Palomino 2012 2015
Maria Rita Alonso 2015 2018
Karina Hollo 2018 present
Singapore (L'Officiel Singapore) 2007–present Jumius Wong 2013 2015 [72][75]
Grace Tay 2016 2017
Ian lee 2017 present
Estonia, Latvia, Lithuania (L'Officiel Baltic) 2008–present Līga Zemture 2018 present [76]
Latvia (L'Officiel Latvija) 2008–present Jelena Vlasova ? ? [72][74]
Līga Zemture 2018 present
Belgium (L'Officiel Belgium) 2008–2010 Nicolette Goldsmann 2008 2010 [77][78][79]
2019–present Laurence Descamps 2019 2020
Céline Pécheux 2020 present
Morocco (L'Officiel Maroc) 2009–present Sofia Benbrahim 2009 2015 [80]
Hugues Roy 2015 present
Thailand (L'Officiel Thailand) 2012–present Kusuma Chayiaporn 2012 present [81][72]
Philippines (L'Officiel Philippines) 2015–2017 Pam Quiñones 2015 2017 [82][83]
2021–present Danyl Geneciran 2021 present
Vietnam (L'Officiel Vietnam) 2015–present Hữu Hôn Nguyễn 2020 present [84]
Malaysia (L'Officiel Malaysia) 2015–present Monica Mong 2015 2021 [85][86][87]
Ian Loh 2021 2022
John Ng 2022 present
Saint Barth (L'Officiel St. Barth) 2015–present Philippe Combres 2015 present [88][89]
Argentina (L'Officiel Argentina) 2018–present Ana Torrejón 2018 present [30]
Austria (L'Officiel Austria) 2019–present Christoph Steiner 2019 2022 [90][91][92]
Svitlana Lavrynovych 2022 2022
Anna Znamensky 2022 present
Cyprus (L'Officiel Cyprus) 2020–present Christoph Steiner 2020 2021 [93][94][95][96][97]
Svitlana Lavrynovych 2021 2022
Anna Znamesky 2022 2023
Andrea Ioannou 2023 2023
Lisa Johnson 2023 present
Monaco (L'Officiel Monaco) 2020–present Christoph Steiner 2020 2021 [98][99][91][100][101]
Michael Schwab 2021 2021
Svitlana Lavrynovych 2022 2022
Anna Znamesky 2022 2022
Daria Romanenko 2023 present
Chile (L'Officiel Chile) 2021–present Valentina Espinoza 2021 2022
Paula Olmedo 2022 present
French Riviera (L'Officiel Riviera) 2021–present Philippe Combres 2021 present [102]
Liechtenstein (L'Officiel Liechtenstein) 2021–present Grace Maier 2021 present [103]
Ibiza (L'Officiel Ibiza) 2022–present Maya Boyd 2022 present [104][105]
Defunct
Country/Area Circulation Dates Editor-in-Chief Start year End year Ref.
Spain (L'Officiel España) 1992–1992 ? 1992 1992 [106][107][108][109]
2015–2018 Lidia Maseres 2015 2017
Carmen Melgar 2017 2018
Russia (L'Officiel Россия) 1997-2011 Evelina Khromtchenko (Эвелина Хромченко) 1997 2010 [110][111][112][113]
Maria Nevskaya (Мария Невская) 2010 2010
Evelina Khromtchenko (Эвелина Хромченко) 2010 2011
2014-2018 Ksenia Sobchak (Ксения Собчак) 2014 2018
2019–2022 Edward Dorozhkin 2019 ?
Greece (L'Officiel Hellas) 2000–2003 ANITA ΓPHΓOPIAΔOY 2000 2003 [114][115][72][116]
2006–2012 Evi Karatza 2006 2009
2014–2015 Maria Chorianopoulou 2014 2015
India (L'Officiel India) 2002–2013 Superna Motwane ? 2013 [117][118][72]
2013-2022 Juhi Dua Jacob 2013 2015
Asmita Aggarwal 2015 2016
Neena Haridas 2016 2018
Nitin Agarwal 2020 2022
Middle East (L'Officiel Arabia) 2005–2013 ? ? ? [72][119][120]
2013–2018 Souha Abbas ? ?
2019–2022 Boba Stanic 2019 2022
Japan (L'Officiel Japan) 2005–2008 ? ? ? [121][122][123]
2015–2016 Naoko Kikuchi 2015 2016
The Netherlands (L'Officiel NL) 2007–2019 Nicolette Goldsmann 2008 2019 [72]
Serbia (L'Officiel Srbija) 2008–2010 Peter Janosevic 2008 2009 [124]
Lebanon (L'Officiel Levant) 2009–2019 Fifi Abou Dib ? 2019 [125]
Central Asia (L'Officiel Central Asia) 2010–2014 Gulnara Karimova 2010 2014 [126][127]
Lithuania (L'Officiel Lithuania) 2010–2023 Jurgita Garbaraviciene 2010 2018 [72][128][129][130][131]
Agnė Jagelavičiūtė 2018 2021
Juoz Statkevičius 2021 2022
Indonesia (L'Officiel Indonesia) 2013–2020 Winda Malika Siregar 2013 2014 [132][72]
Hessy Aurelia Rumadja 2014 2020
Azerbaijan (L'Officiel Azerbaijan) 2013–2018 ? ? ? [132]
Switzerland (L'Officiel Suisse/Schweiz) 2014–2019 Sandra Bauknecht 2014 2016 [114][133]
Livia Zafiriou 2016 2019
Odile Didi Habel 2019 2019
Mexico (L'Officiel México) 2014–2022 Pamela Ocampo 2014 2018 [114]
Brenda Díaz de la Vega 2019 2019
Javier Quesada 2019 2022
Australia (L'Officiel Australia) 2014–2016[note 1] Dimitri Vorontsov 2015 2015 [134][135]
Damien Woolnough 2015 2015
Dimitri Vorontsov 2015 2016
Kazakhstan (L’Officiel Kazakhstan) 2015–2019 ? ? ? [136]
Germany (L'Officiel Deutsch) 2016–2019 Lisa Feldmann 2015 ? [137]
Poland (L'Officiel Polska) 2016–2021 Ewelina Kustra 2016 2021 [138]

Other International editions

Notes


  1. ↑ Ties were cut in 2016 (became online only). Rebranded to L'Officiel Fashion Book Australia in 2021. Launches L'Officiel Fashion Book Monte Carlo in 2021. Both editions are not licensed and in legal dispute with L'Officiel.
  1. ↑ French pronunciation: [lɔfisjɛl]

References

  1. 1 2 3 "L'Officiel Sold to Hong Kong-Based AMTD International". WWD. 2022-01-20.
  2. ↑ "L'Officiel total circulation". ACPM. 2018-05-22.
  3. 1 2 "Lifestyle Mag L'Officiel to be Published in Latvia from Sept". Baltic News Service, March 10, 2008. (Via LexisNexis.)
  4. 1 2 3 4 5 6 7 Corine Moriou (September 1, 2006). "Le groupe édite L'Officiel, Jalouse, L'Optimum, etc.; Jalou, les magazines qui font des jaloux" (in French). L'Entreprise , page 54.
  5. ↑ Agnes Rocamora (2009). Fashioning the City: Paris, Fashion and the Media. London: I.B. Tauris. ISBN 9780857731135, page 67.
  6. 1 2 Véronique Pouillard (2014). Fashion for All? The Transatlantic Fashion Business and the Development of a Popular Press Culture During the Interwar Period. In: Sarah Newman, Matt Houlbrook (editors) (2014). The Press and Popular Culture in Interwar Europe. Abingdon, Oxfordshire; New York: Routledge. ISBN 9780415747639.
  7. ↑ Mary Lynn Stewart (2008). Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939. Baltimore: Johns Hopkins University Press. ISBN 9780801888038.
  8. ↑ "la bible de la mode et des élégantes"
  9. ↑ Tonchi, Stefano (2021). L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. p. 250. ISBN 978-8829712809.
  10. ↑ Guilbault, Laure (2013-09-18). "L'Officiel Taps Karl Lagerfeld for October Issue". WWD. Retrieved 2023-07-19.
  11. ↑ Hays, Kali (2018-11-08). "L'Officiel Is Bringing Cryptocurrency to Fashion Media". WWD. Retrieved 2023-07-19.
  12. 1 2 Hays, Kali (14 January 2021). "L'Officiel Freelancers Take Legal Action in France for Unpaid Wages". Women's Wear Daily. Archived from the original on 2021-01-15. Archived 15 January 2021.
  13. ↑ Hays, Kali (12 May 2020). "L'Officiel Reducing Print as Freelancers Demand Long Overdue Payments". Women's Wear Daily. Retrieved 8 December 2021.
  14. ↑ Hays, Kali (15 June 2020). "L'Officiel Freelancers Look to Legal Action for Long Overdue Payments". Women's Wear Daily. Retrieved 8 December 2021.
  15. ↑ Socha, Miles (2021-02-26). "Parsons Paris, L'Officiel Team Up Amid Shared Centennials". WWD. Retrieved 2023-07-19.
  16. ↑ Richford, Rhonda (2021-09-28). "L'Officiel Launches Virtual 'House of Dreams' to Mark 100 Years". WWD. Retrieved 2023-07-19.
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  22. ↑ USA, L’Officiel. "Jalou Media Group And GEM Group Announce The Launch Of L'Officiel USA Inc". www.prnewswire.com (Press release). Retrieved 2023-04-24.
  23. ↑ "Jalou Media Group - 1000 Models". Archived from the original on 22 July 2018.
  24. ↑ "Jalou Media Group - L'Officiel Plastic Surgery". Archived from the original on 22 July 2018.
  25. ↑ FR, FashionNetwork com. "Les Éditions Jalou lancent l'Officiel Business". FashionNetwork.com (in French). Retrieved 2023-11-11.
  26. ↑ FR, FashionNetwork com. "Les Editions Jalou lancent L'Officiel New Talents avec des blogueuses". FashionNetwork.com (in French). Retrieved 2023-11-11.
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  28. ↑ FR, FashionNetwork com. "Marie-José Susskind-Jalou, nouvelle rédactrice en chef de L'Officiel". FashionNetwork.com (in French). Retrieved 2023-11-11.
  29. ↑ "Editions Jalou Archive". Archived from the original on 9 September 2018.
  30. 1 2 3 4 5 L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. ISBN 978-8829712809.
  31. ↑ "L'Officiel Supplements". Archived from the original on 29 May 2018.
  32. ↑ "BoF中国时尚商业简史 | 中国现代时装杂志的诞生". 知乎专栏 (in Chinese). Retrieved 2023-08-13.
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  34. 1 2 "Editions Jalou - L'Officiel China". Archived from the original on 9 September 2012.
  35. ↑ L’Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. 2021. p. 296. ISBN 978-8829712809.
  36. ↑ Tonchi, Stefano (2021). L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. p. 292. ISBN 978-8829712809.
  37. 1 2 "My Style: Carlo Mazzoni | Fashion We Like". www.fashionwelike.com. Retrieved 2023-04-24.
  38. ↑ Repaci, Fabiana (2012-05-01). "Italian Edition of L'Officiel to Debut in September". WWD. Retrieved 2023-07-19.
  39. 1 2 "L'Officiel Editor Takes New Post". The New York Times. 1980-10-16. ISSN 0362-4331. Retrieved 2023-05-17.
  40. ↑ "L'Officiel Launches US Edition". The Business of Fashion. 2017-10-10. Retrieved 2023-07-19.
  41. ↑ Testa, Jessica (2 December 2021). "New York City Sues L'Officiel Magazine for Not Paying Freelancers". The New York Times. Archived from the original on 2021-12-02. Archived 2 December 2021.
  42. ↑ Scheiber, Noam (28 October 2016). "As Freelancers' Ranks Grow, New York Moves to See They Get What They're Due". The New York Times. Retrieved 8 December 2021.
  43. ↑ "New York City Sues French Fashion Media Company L'Officiel USA for Failing to pay NYC Freelancers". The official website of the City of New York. 1 December 2021. Retrieved 8 December 2021.
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  45. ↑ Tonchi, Stefano (2021). L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. p. 149. ISBN 978-8829712809. L'Officiel's original Editor-in-Chief Dominique Gaffory firmly believed that it was only in France that the art of couture could flourish.
  46. ↑ "Georges Prade (1904-1992)". data.bnf.fr (in French). Retrieved 2023-12-11.
  47. ↑ Tonchi, Stefano (2021). L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. p. 136. ISBN 978-8829712809. Andreé Castanié served as editor-in-chief of L'Officiel throughout the entirety of the war. [World War Two]
  48. ↑ Tonchi, Stefano (2021). L'Officiel 100: One Hundred People and Ideas from a Century in Fashion. Marsilio. p. 24. ISBN 978-8829712809. He [Georges Jalou] started as head graphic designer and in 1947 became chief editor.
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  72. 1 2 3 4 5 6 7 8 9 10 "L'Officiel 2013 Media Kit (International)" (PDF). Archived from the original (PDF) on 29 March 2018.
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  74. 1 2 "Les Éditions Jalou - International Editions Media Kit 2012". yumpu.com. Retrieved 2023-08-22.
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  82. ↑ "L'Officiel Manila". normannorman.com. Retrieved 2023-10-29.
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  85. ↑ "L'Officiel Malaysia launches". Marketing-Interactive. 2015-08-14. Retrieved 2023-10-29.
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  90. ↑ "#4 Winter 2019 — Digital Edition L'Officiel Austria (PDF)". L'Officiel Shop - Austria, Cyprus, Monaco. Retrieved 2023-10-29.
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