2008 PBA Fiesta Conference
DurationMarch 29 – August 20, 2008
TV partner(s)ABC/TV5 (Local)
The Filipino Channel (International)
Finals
ChampionsBarangay Ginebra Kings
Runners-upAir21 Express
Awards
Best PlayerJayjay Helterbrand
(Barangay Ginebra Kings)
Best ImportChris Alexander
(Barangay Ginebra Kings)
Finals MVPEric Menk and Ronald Tubid
(Barangay Ginebra Kings)
PBA Fiesta Conference chronology
PBA conference chronology

The 2008 Philippine Basketball Association (PBA) Fiesta Conference, also known as the 2008 Smart PBA Fiesta Conference for sponsorship reasons, was the last conference of the 2007-08 PBA season. The tournament began on March 29 with a game between the Coca-Cola Tigers and the Talk 'N Text Phone Pals at Panabo, Davao del Norte. Opening ceremonies were held the day after at the Araneta Coliseum.

All ten teams are permitted to acquire one non-Filipino (the "import") of unlimited height as reinforcement. Furthermore, the two worst performers in the elimination round of the previous conference (the Coca-Cola Tigers and the Welcoat Dragons), will also be able to acquire another import but with a height limit of 6 ft 1 in (1.85 m).

Tournament format

  • Double round eliminations. Worst team would be eliminated.
  • Sixth- to ninth-best teams figure in the one-game wildcard playoffs.
    • Sixth seed vs. Ninth seed
    • Seventh seed vs. Eighth seed
    • Winners will figure in a playoff to advance to the quarterfinals.
  • Third- to fifth-best teams, and the winner of the wildcards advance to the best-of-three quarterfinals.
    • Third seed vs. winner of wildcards.
    • Fourth seed vs. fifth seed.
  • The two best teams and the winners of the quarterfinals advance to the best-of-seven semifinals.
    • First seed vs. winner of the third seed/wildcard winner quarterfinal series
    • Second seed vs. winner of the fourth seed/fifth seed quarterfinal series
  • The winners of the semifinals advance to the best-of-seven Finals; the losers figure in a one-game third-place playoff.

Elimination round

Team standings

Pos Team W L PCT GB Qualification
1 Air21 Express 12 6 .667 — Advance to semifinals
2 Red Bull Barako 11 7 .611 1
3 Barangay Ginebra Kings 10 8 .556[lower-alpha 1] 2 Advance to quarterfinals
4 Coca-Cola Tigers 10 8 .556[lower-alpha 1] 2
5 Magnolia Beverage Masters 10 8 .556[lower-alpha 1] 2
6 Alaska Aces 9 9 .500[lower-alpha 2] 3 Advance to wildcard round
7 Talk 'N Text Phone Pals 9 9 .500[lower-alpha 2] 3
8 Purefoods Tender Juicy Giants 8 10 .444 4
9 Sta. Lucia Realtors 7 11 .389 5
10 Welcoat Dragons 4 14 .222 8
Source:
Notes:
  1. 1 2 3 Head-to-head differential: Barangay Ginebra +14, Coca-Cola +4, Magnolia −18
  2. 1 2 Head-to-head record: Alaska 1–1 Talk 'N Text (Alaska +9)

Schedule

 Round 1Round 2
Team ╲ Game123456789101112131415161718
Air21 ExpressWELRBBPFCokeTNTALABGKSLRCokeMBMBGKRBBSLRALATNTWELMBMPF
Alaska AcesSLRBGKMBMWELRBBA21TNTPFCokeRBBTNTPFA21WELSLRCokeMBMBGK
Barangay Ginebra KingsRBBALASLRCokeMBMPFA21TNTWELA21MBMRBBSLRPFCokeTNTWELALA
Coca-Cola TigersTNTPFWELA21BGKSLRRBBMBMALAA21RBBWELPFTNTBGKMBMALASLR
Magnolia Beverage MastersPFSLRALATNTBGKWELRBBCokePFA21BGKTNTWELRBBSLRCokeA21ALA
Purefoods Tender Juicy GiantsMBMCokeA21RBBWELBGKALAMBMTNTSLRALACokeWELBGKRBBTNTSLRA21
Red Bull BarakoBGKA21TNTPFALACokeMBMSLRWELALACokeA21BGKMBMPFWELTNTSLR
Sta. Lucia RealtorsALAMBMBGKTNTCokeWELRBBA21TNTWELPFA21BGKMBMALAPFCokeRBB
Talk 'N Text Phone PalsCokeWELRBBMBMSLRA21ALAWELBGKSLRPFALAMBMCokeA21PFBGKRBB
Welcoat DragonsA21TNTCokeALAPFMBMSLRTNTRBBBGKSLRCokeMBMPFALAA21RBBBGK
Source:
  = Win;   = OT win;   = Loss;   = OT loss

Bracket

Wildcard phase
(Single elimination)		Wildcard phase
(Single elimination)		Quarterfinals
(Best-of-5)		Semifinals
(Best-of-7)		Finals
(Best-of-7)
6Alaska853Brgy. Ginebra4
9Sta. Lucia993Brgy. Ginebra22Red Bull0
9Sta. Lucia1119Sta. Lucia0
7Talk 'N Text963Brgy. Ginebra4
7Talk 'N Text981Air213
8Purefoods83
1Air214Third place
4Coca-Cola15Magnolia2
5Magnolia22Red Bull102
5Magnolia90

Wildcard phase

First round

Second round

Quarterfinals

(3) Barangay Ginebra vs. (9) Sta. Lucia

July 16
Sta. Lucia Realtors 85, Barangay Ginebra Kings 113
Barangay Ginebra wins series, 2–0

(4) Coca-Cola vs. (5) Magnolia

July 18
Magnolia Beverage Masters 78, Coca-Cola Tigers 60
Magnolia wins series 2–1

Semifinals

(1) Air21 vs. (5) Magnolia

August 1
Magnolia Beverage Masters 91, Air21 Express 99
Air21 wins series, 4–2

(2) Red Bull vs. (3) Barangay Ginebra

July 27
Barangay Ginebra Kings 101, Red Bull Barako 97 (OT)
Barangay Ginebra wins series, 4–0

Third place playoff

August 6
Red Bull Barako 102, Magnolia Beverage Masters 90
Scoring by quarter: 28-22, 15-26, 27-37, 20-17

Finals

August 6
7:20 p.m.
Air21 Express 96, Barangay Ginebra Kings 105
Araneta Coliseum, Quezon City
Attendance: 16,028
Referees: Aldaba, Ting, Maurillo
August 8
7:20 p.m.
Barangay Ginebra Kings 90, Air21 Express 124
Ynares Center, Antipolo
Referees: Montiel, Ferrer, Pascual
August 10
6:30 p.m.
Air21 Express 97, Barangay Ginebra Kings 87
Araneta Coliseum, Quezon City
Attendance: 15,142
August 13
7:20 p.m.
Barangay Ginebra Kings 90, Air21 Express 77
Araneta Coliseum, Quezon City
Referees: Cruz, Aldaba, Quilinguen
August 15
7:20 p.m.
Air21 Express 76, Barangay Ginebra Kings 73
Cuneta Astrodome, Pasay
Referees: Cruz, Calungcaguin, Guevarra
August 17
6:30 p.m.
Barangay Ginebra Kings 80, Air21 Express 75
Araneta Coliseum, Quezon City
Attendance: 18,043
August 20
7:20 p.m.
Air21 Express 84, Barangay Ginebra Kings 97
Barangay Ginebra wins series, 4–3
Araneta Coliseum, Quezon City
Attendance: 22,902

Awards

Imports

The following is the list of imports, which had played for their respective teams at least once, with the returning imports in italics. Highlighted are the imports who stayed with their respective teams for the whole conference.

#NameTeamDebuted
1United States Calvin CageCoca-Cola TigersMarch 29 vs. Talk 'N Text
2United States Jason DixonCoca-Cola TigersMarch 29 vs. Talk 'N Text
3United States Aaron McGheeTalk 'N Text Phone PalsMarch 29 vs. Coca-Cola
4United States Steve ThomasAir21 ExpressMarch 30 vs. Welcoat
5United States Jason KeepWelcoat DragonsMarch 30 vs. Air21
6United States Cory SanteeWelcoat DragonsMarch 30 vs. Air21
7Mexico Adam ParadaRed Bull BarakoMarch 30 vs. Brgy. Ginebra
8United States Rahshon TurnerBarangay Ginebra KingsMarch 30 vs. Red Bull
9United States Wesley WilsonSta. Lucia RealtorsApril 2 vs. Alaska
10United States Randy HolcombAlaska AcesApril 2 vs. Sta. Lucia
11United States Darius RicePurefoods Tender Juicy GiantsApril 2 vs. Magnolia
12United States Jameel WatkinsMagnolia Beverage MastersApril 2 vs. Purefoods
13United States Marquis GainousWelcoat DragonsApril 9 vs. Coca-Cola
14United States Ernest BrownBarangay Ginebra KingsApril 12 vs. Sta. Lucia
15United States George Gervin, Jr.Coca-Cola TigersApril 13 vs. Air21
16United States Chris AlexanderBarangay Ginebra KingsMay 2 vs. Purefoods
17Morocco Reda RhalimiPurefoods Tender Juicy GiantsMay 10 vs. Alaska
18United States Donald CopelandCoca-Cola TigersMay 23 vs. Red Bull
19United States Jamar BrownSta. Lucia RealtorsJune 1 vs. Air21
20United States Lee Benson, Jr.Sta. Lucia RealtorsJune 13 vs. Magnolia
21United States Amal McCaskillMagnolia Beverage MastersJune 13 vs. Sta. Lucia
22United States Terrence LeatherTalk 'N Text Phone PalsJune 13 vs. Air21
23United States Alex ComptonWelcoat DragonsJune 18 vs. Air21
24United States Brandon DeanCoca-Cola TigersJuly 13 vs. Magnolia
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